EXIT LANE by Erika Veurink

I seem to be reading more genre fiction these days. Does this mean brainrot? I fear so.

In any case, this one’s a romcom. Interestingly, it’s from a startup with >$4m in investment, that’s basically a publishing imprint with associated income streams (e.g., buy the wine mentioned in the book). I can only be amazed that anyone would look at their investment dollars and think: I know, lets go make money in literature.

The founders of this imprint apparently cold call writers who have never written romatic fiction, or in some cases any fiction at all, and ask them to write for them. (This author, Erika Veurink, is I guess a brand consultant?) Seems an odd approach, and something of a slap in the face for aspiring writers, but there you go.

It compares itself on the cover to NORMAL PEOPLE and YOU, AGAIN. This is very hopeful. It’s not close to their league. However I read it in a single day, while half-dozing in the sun on the Common, eating ice cream, so no complaints here. If this is brainrot, rot away.

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